In light of this week’s Government advice regarding Coronavirus, lots of people are staying home and practising ‘social distancing’.

This means that social media is busier than ever. It’s become a vital tool for people during isolation – for staying in touch with others, sharing updates or looking for information.

41% of marketers in the UK have reportedly said that they “have delayed or are reviewing strategic initiatives, such as digital transformation or restructuring.” But social media is already there, with an engaged audience. It’s easy to use and the potential reach for good quality content is massive.

On any social channel, now is a really good time to introduce your followers to the person or people behind the brand. Offer Q&As on your specialist subject, post pics of any work-from-home projects, remind your followers of your brand values… It’s all about getting creative with your content.

woman working from home; office; computer

Over 300 community-focused Coronavirus support groups have already cropped up on social media. These groups are founded on the strength of human compassion – offering help and services to those who need it. When it’s unsafe to make physical contact, online contact can be just as powerful.

A Facebook or Instagram business page is a good place for you to stay connected to your existing customers and reach new ones. Regular posting at this time will let you keep them in the loop with online orders, opening times (if you are still open) and general info.

If your business offers online services, sharing updates on LinkedIn will help you to make new connections and keep in the minds of existing ones.

Twitter is a good channel for keeping conversations going, especially in your individual sector, industry or location. Keep an eye out for opportunities where it would be appropriate to respond as an individual, or a brand.

A good starting point would be a content plan (like this one from Hootsuite). Start a spreadsheet (or a list on a piece of paper) with the day and time you plan to post, what the theme of the post is and what channel you plan to post on.

If you need help getting started on social, or you’re not sure about switching strategy – we can help. We’re offering 50% off virtual social media workshops and we’re taking on new clients on a no-contract basis.  

Contact us today and we can help you and your business to navigate through these uncertain times. 

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